BABY EINSTEINS

The claim always seemed too good to be true: put your infant in front of a video, and in no time, he or she will get smarter than the neighbour’s kid. It’s true that Baby Einstein DVDs might catch your baby's attention, but screen time isn't likely to promote his or her development. In fact, an infant can learn just as much — if not more — by interacting with you or other caregivers.

Research about the specific effects of baby DVDs and other infant programming is limited. However, a study found no evidence that children aged 1 to2 learned words highlighted in a Baby Einstein DVD. In contrast, research has shown that regularly reading to young children boosts language ability for both babies and toddlers. Many paediatricians discourage screen time for children younger than age 2. Instead of using

Baby Einstein DVDs, concentrate on proven ways for infant development such as talking, playing, singing, smiling, and reading to your baby. Even if your baby doesn't understand what you're saying or grasp the plot of a story, he or she will be affected by your words and attention. These simple activities form the foundation for speech and thought.

Still, Baby Einstein DVDs aren't necessarily off-limits. If your family enjoys this kind of programming, make conscious decisions about how to use it. Turn it on only occasionally and encourage interaction by watching the programming together.