COLOURS’ EFFECTS

Black

• As the colour black is associated with witchcraft, it is widely used as a symbol of evil. However, it’s also commonly used as a sign of power.

• Even though black was a symbol for life and rebirth in ancient Egypt, in various cultures and countries, it is related with death and mourning.

• It’s also associated with sadness, formality, and intelligence.

• Black is often used in fashion due to its slimming effect.

Black in Marketing

Black is connected with courage, mystery, and strength in marketing. It is thought to be the colour of luxury. It is a formal and a serious colour. Famous brands such as Blackberry, Apple, Disney, Nike, Adidas, Sony and Ralph Lauren use black in their logos and marketing. Black is believed to be stylish and variable as it can be combined with other colours.

Pink

• Pink is actually a light red and it usually represents love and romance.

• Pink is believed to be a calming colour.

• It is usually seen as a feminine colour. For some, it is childish, for others it is creative and joyful. Pink lovers find this colour refreshing and inspiring.

• It is thought to bring emotions and feelings such as softness, kindness, and pity, mercy, sympathy.

People’s reactions to the colours differ from each other due to many reasons such as past experiences, cultural influences, personal tastes, etc.