Crazy Mom

It started 20 years ago. One day, Jane Smith, a busy mum and a loving wife, went shopping for new
clothes. After a few hours of searching, she came home exhausted and disappointed. In the mid-80s,
few manufacturers made clothes for women over thirty. “Thousands of women in England have the
same problem, and I will help them,” – thought Mrs Smith. With very little money, no connections in the
fashion world and a husband who thought that her idea was crazy, the ambitious woman decided to start
up her own business.

Jane designed her first collection of twenty clothing items, bought suitable material and sewing machines, and hired experienced tailors. The Smiths’ balcony turned into a workshop. When the collection was ready, Jane offered it to a famous chain of stores. To her surprise, they bought the whole collection at once. When they asked her about the name of her company, Jane looked at her husband, smiled and said: ‘Crazy Mom’. The collection was sold in a very short time – women liked Jane’s models. In a month, the manager of the chain ordered more clothes from ‘Crazy Mom’ and Jane had to hire more people and find a bigger place for the workshop. The next step was opening her own shop at the central train station in Manchester.

Now ‘Crazy Mom’ has 50 boutiques all over the world. Mr Smith left his job as an engineer and became head of the company. Their four children also work in the company and, according to Jane, this is what makes the business so successful.