Fashion World

In today’s fashion world, most of the famous brands are working with influencers.
This is the new way of marketing their products with the help of social media.
Influencers are actually bridges between brands and the target consumers.
Many of the firms have already started working with the influencers although they don’t exactly know why.
It’s either because they see the power of the influencer or because everyone else is doing it.
It is an inevitable reality that influencers generate sales. That is why so many brands are jumping on them.
You might see a very famous person advertising a make-up product pretending that she has been using it herself.
Sometimes you may even see a random instagram user (who has more than 10.000 followers)
advertising his/ her favourite drink or a weight loss product.
We can assume influencers as kings and queens of content.
They create awareness for the target product because brand awareness is one of the most important things along with the exposure. Every influencer can reach up to 2-3 million people which is an amazing number for marketing. Day by day, influencers are becoming the trusted voices of the brands.
Today, including most of us, 80 per cent of the consumers buy the products after watching a video about it or simply reading a blog. If you don’t believe in the power of social media and influencers, you should just go online and see it with your own eyes.