Levi Strauss

Blue jeans have always been the most popular clothing in the world. They are a part of everyday life and people of all ages and genders wear them. They are accepted as a part of modern day clothing, but it wasn’t like this because they were workers’ clothes at first. We are all thankful to Levi Strauss, the inventor of blue jeans. 

 

Levi Strauss was born in Germany in 1829, but when his father died in 1846, he and his sister moved to New York. Because of the Gold Rush, he moved to San Francisco in 1853, but couldn’t work as a miner, so he started to work as a tailor and sold canvas to miners. Miners were using the canvas to make tents. 

 

One day a miner came up to Levi and told him that he couldn’t find strong trousers to work in the mine. Levi decided to sew trousers from canvas. After a short time, he sold all the trousers that he had made. However, there was a problem, canvas was heavy, he needed a lighter fabric. He found a type of fabric named serge de Nimes in France and it was perfect for making jeans. Americans shortened the name of the fabric to denim in time. There was another problem at the time which was that the colour of denim was white and it got dirty very quickly, so Levi had to dye the fabric. This is how blue jeans were born.

 

Levi’s jeans became so popular that the company got bigger and inspired other companies to make blue jeans. Today, many different jean factories and world famous trademarks make jeans, but none of them are as popular as Levi’s, and I guess they will never be.