Perfumes

The marketing of perfumes is a must for sales. It is as important as the aroma itself. Original marketing ideas create passion and hype around certain products. For example, bottles are very important. If a bottle is not as attractive as its competitors, it won’t sell well. Most perfume experts say, “Perfume is the spirit of a bottle.”

The perfume you use can reflect your attitude towards life. Scientists believe that there is a deep connection between memory and smell. If certain aromas have the power to call up deep memories, they will be used more commonly in the near future. As perfume makers know this fact, they use aromas that can touch us deeply.

If you are not certain which perfume matches you, you can’t get an idea until you wear it. Essence is the main component of the perfume which takes its uniqueness from its aroma. Natural aromas, derived from flowers, plants, or wood are much more preferred than the synthetic ones. For example, flowery and spicy fragrances have always been the women’s favorite while men like tobacco and woody scents. According to the authorities, there should be a balance between naturals and synthetics. Perfumes get their richness from naturals and synthetics give them their sparkle.