Text About Technology

Many people think that generation Z is glued to technology. They are actually born into technology.
They are the ones who have grown up into a purely technology driven world.
They don’t know a world without mobile phones or the Internet.
They are primed to respond strongly to technology offerings and,
that is why they are the best customers for this new technology driven world.
Convenience store retailers must remember “this generation, even more so than millennials,
has only known a mobile world,” noted David Brewis,
chief marketing officer at a New York-based department store,
a provider of e-commerce retail solutions. Media and Market target generation Z before anyone else.
Ranging in age from pre-tween to 21, they already claim more than $40 billion in buying power and,
are predicted to be the driving force of the consumer world by 2020.
Retailers need to create an engaging digital experience for them in order to draw their attention,
which is not really easy compared to the past. Online platforms like search engines,
social media and ecommerce market places are changing the game for these digitally-savvy consumers,
and the retail world at-large,” Sutija said.
Everybody agrees that this generation is all about social media,
and that is the reason retailers are creating online stores (c-stores) to put their brand out.
Marketing expert Angie Read agrees that,
the best way to capture this generation is to feature a social media influencer,
who is “their age, music and humor.” To catch up with the needs of the era, and to be able to cling,
we need to be on the same page with the new generation. That is the only way out to make it together!