Why the Customer is King

Have you ever heard your manager say that the customer is king? There are a few reasons why this is the case.

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Another way of putting this is ‘The customer is always right’. We know that this statement isn’t true at all, as sometimes customers get things very wrong. However, they are generally important to your business’s success. This makes you responsible for their perception of your business and services. How you perceive your business is irrelevant because it is your customers who bring money to your business. You need to create the right perception in your customers, as their perception is what they stick to.

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So much money is spent on advertising to attract new customers to a business. All you need to do is to keep the now-existing ones happy and keep them coming. This works well in two ways. Firstly, when you keep your original customers you do not need to constantly spend on ad campaigns to attract more. Secondly, giving your customers a great experience can make them work positively for you through word of mouth and referrals, which is like free advertising.

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As much as word of mouth is a positive thing for your business, bad press is destructive to it. It can be said that it is even more powerful than word of mouth. Today, people are more connected than ever before. In the past, people shared a bad experience with 10 friends; now a social media post highlighting your poor service can go viral and reach millions of people.