Top Three Mistakes of Entrepreneurs Pitching to Investors
To help you to review your own business plan of your start-up company, here are the top three common mistakes that entrepreneurs make during the pitching process.
1) ...........................................................................
You may not be lucky enough to have long conversations with your target customers or business associate on all accounts. You might get this opportunity only in an elevator, at a party or in an event in which you may have just small talks with your acquaintances. Furthermore, professional investors do not have long attention spans. Just to accomplish your goal, you must keep your pitch short and to the point.
2) ...........................................................................
If you have accomplished your goal and have drawn the attention of the investor, it’s time to present your main business points in your well-structured PowerPoint presentation, which should be less than 15 minutes. Make sure that you leave another 15 minutes for the possible questions of the investors. It’s not easy for sure, but you must compact all of the information in your presentation and your business plan.
3) ...........................................................................
While many entrepreneurs are thinking about how to create a long term partnership in business which will keep them engaged, investors are considering about how to make more money in a moderate time frame. As a result, you must ensure that your presentations have the possible answers of this question. Your business plan must also focus on the needs of investors and the ways of how they make money. To avoid this oversight, you must get ready with the possible ways of how the investment will be monetized. You must also suggest strategies about licensing agreements with larger companies or a strategic sale of itself to a larger company. Adapted from Forbes‘ website.